The Talkable story

# The web changed. The good part didn’t.

Someone finds something they love. They tell a friend. Something grows.

That simple idea has kept us building referral software for more than a decade. Now it has a new collaborator: your agent.

[Scroll back. Then forward.](#era-2010)

Early 2010s / An invitation to share

## You’ve seen what an invitation can start.

Maybe a friend invited you to try something new. Maybe you shared a product you loved. A personal invitation can turn someone else’s discovery into your own.

In the early 2010s, referral programs showed how businesses could grow through the customers they already had. That helped inspire Talkable: give more businesses the tools to turn customer recommendations into growth.

good-ideas.html

https://the-early-web.example

### A little more space. A lot more possibility.

YOU+250 MB

YOUR FRIEND+250 MB

More value, shared by both people.

2011 / Our early chapter

## A great idea. More people can build on it.

Talkable joined Y Combinator’s Winter 2011 batch, building referral tools for online stores.

We built referral software so online stores could put that idea to work in their own customer experience.

Source

[https://www.ycombinator.com/companies/talkable](https://www.ycombinator.com/companies/talkable)

WINTER 2011

### Talkable

Turn customers into advocates.

The beginning of Talkable.

2015 onward / The work behind the idea

## A program is more than a referral link.

By 2015, our handbook was already about the whole journey: when to ask, how a friend responds, what gets attributed, and how to improve the program.

That work continued through years of running referral programs for businesses. The platform grew through the details: offers, testing, attribution, and the day-to-day work of running a referral channel.

From the Talkable archive

Written by Talkable’s Customer Success team. See pages 19–24 for sharing, conversion, tracking, and fraud.

[https://static.talkable.com/downloads/talkable-referral-marketing-handbook-from-science-to-purchase.pdf](https://static.talkable.com/downloads/talkable-referral-marketing-handbook-from-science-to-purchase.pdf)

Explore the customer stories

[https://www.talkable.com/case-studies](https://www.talkable.com/case-studies)

THE REFERRAL PLATFORM

The details make the difference.

CampaignsAttribution

Practical experience, built into the platform.

2026 / Back to the builders

## Same instinct. New tools. Your turn.

Your agent knows your product. Talkable knows referrals.

We’re bringing a focused part of the platform into the way you build today. Your agent connects an invite program to your product, so the people who already love your product can help it grow.

Copy and paste into your coding agent.[How the invite program works](docs.html#quickstart)

YOUR INVITE PROGRAM

Add a Talkable invite program to this product.

Your coding agentConnects your product

Runs your invite program

Your users

One invitation sparks the next.

## Setup prompt

Add a Talkable invite program to this product. Follow https://www.talkable.com/skill.md.