The Talkable story
The web changed.
The good part didn’t.
Someone finds something they love.
They tell a friend. Something grows.
That simple idea has kept us building referral software for more than a decade. Now it has a new collaborator: your agent.
Scroll back. Then forward.Early 2010s / An invitation to share
You’ve seen what
an invitation
can start.
Maybe a friend invited you to try something new. Maybe you shared a product you loved. A personal invitation can turn someone else’s discovery into your own.
In the early 2010s, referral programs showed how businesses could grow through the customers they already had. That helped inspire Talkable: give more businesses the tools to turn customer recommendations into growth.
A little more space.
A lot more possibility.
More value, shared by both people.
/ Our early chapter
A great idea.
More people
can build on it.
Talkable joined Y Combinator’s Winter batch, building referral tools for online stores.
We built referral software so online stores could put that idea to work in their own customer experience.
Talkable
Turn customers
into advocates.
onward / The work behind the idea
A program is
more than
a referral link.
By , our handbook was already about the whole journey: when to ask, how a friend responds, what gets attributed, and how to improve the program.
That work continued through years of running referral programs for businesses. The platform grew through the details: offers, testing, attribution, and the day-to-day work of running a referral channel.
From the Talkable archive
Written by Talkable’s Customer Success team. See pages 19–24 for sharing, conversion, tracking, and fraud.
https://static.talkable.com/downloads/talkable-referral-marketing-handbook-from-science-to-purchase.pdfExplore the customer stories
https://www.talkable.com/case-studies
THE REFERRAL PLATFORMmake the
difference.
Practical experience, built into the platform.
/ Back to the builders
Same instinct.
New tools.
Your turn.
Your agent knows your product. Talkable knows referrals.
We’re bringing a focused part of the platform into the way you build today. Your agent connects an invite program to your product, so the people who already love your product can help it grow.
Add a Talkable invite program to this product.
Runs your invite program